Street art as a messenger for climate change action
We’re all in the awesome position to be a part of the climate solution, and young people understand this more than the rest. They’re the ones who will inherit our planet after us, and this inarguable generational link is increasingly being valued. That’s why it is essential for everyone — especially the youth — to be inspired, welcomed, and equipped to be part of the discussions: on how the Earth’s resources are used and conserved, how its climate is maintained, how its people are respected, and how its animals are treated, among many other critical issues.
Heavy topics
How do we make these topics interesting, desirable, and relatable, to all demographics? This is the challenge we take on at Greenpoint Innovations.
One way we do this is by collaborating with world-renowned street artists to produce universally appealing public art, integrated with sustainability messages. The aim is for the art to first engage people with beautiful aesthetics so that we can draw in a large and engaged audience to discuss the “purpose behind the paint”.
THE POINT NYC
During the 10th annual Climate Week (2018), THE POINT NYC was the only sustainability event focused on uniting artists, producers, educators, intergovernmental agencies, local companies, and environmentalists. This was a three-week long series of world-class artistic and cleantech activations to engage, inform, and inspire youth.
A part of this was a new theatrical adaptation of Tre, Sathviga ‘Sona’ Sridhar’s climate change comic book about a pollution-fighting superhero (and winner of UNICEF’s first Uniting Nations Climate Comic Contest), was staged for young audiences at venues all around the city.
Inspired by Tre, we teamed up with internationally-acclaimed street artists — South Africa-based SONNYand Brooklyn-based artist duo ASVP — and the NYC Department of Education to produce two sustainability-themed murals on opposite walls of Intermediate School 318, a Title 1 public school in Williamsburg, Brooklyn, NYC.
THE POINT NYC directly reached hundreds of young people, Brooklyn communities and the city government, more importantly people who typically don’t attend Climate Week events.
It is our shared ambition that a project like ‘THE POINT NYC’ leverage the arts and sustainability to raise awareness, inform, and inspire youth and the broader public. Both SONNY and ASVP have, through their contrasting creative expression, connected non-NYC native animals and people to the murals’ starkly different urban surroundings.
These murals, aimed at building bridges between local communities and high-level global discussions related to climate change, tropical deforestation, indigenous people, and endangered animals, will be long-lasting on the walls of this NYC public school.
While one wouldn’t necessarily assume that the underlying messages are about climate sustainability, forests, and people, the exciting part, and perhaps the most important, is that the exterior of this public NYC junior high school will go on to annually serve as a launchpad of learning for the thousands of future delegates that walk through its doors.
Greenpoint Innovations would like to warmly recognize the many organizations and individuals who joined forces to support this project: UNICEF, NYC Department of Education, Intermediate School 318, Assemblyman Joe Lentol, Councilman Stephen Levin, Town Square BK, Forest Trends, and the NYC Mayor’s Office.
Stephen Donofrio is a forests sustainability expert and Founder of Greenpoint Innovations located in Brooklyn, New York. Co-authored by Benjamin Samuel.